If you have a “Here’s What We Do Speech” (You know, “Here’s what we do…” in 14 words or less) make it short… and interactive. Make it a statement which makes the other person ask, “How do you do that?”
If they do ask you how you do it, make them ask another question with your next statement. Keep them curious as to how you will accomplish what you do for them.
If you don’t, you are wasting their (and your) time.
Follow-up immediately after you meet. Don’t allow them time to forget who you are when you call. Someone else may be taking their business from you. But say something that is provocative, Neapolitan (not vanilla flavored) and inquisitive.
It’s not important what you do; it’s what you do for them that matters. Otherwise, who cares?
Change your strategy and it will change your results.
Jim Mathis is an international professional speaker and author of the Best-selling Reinvention Made Easy: Change Your Strategy, Change Your Results. To receive his free monthly e-newsletter with articles like this send a SUBSCRIBE message to: subscribe@jimmathis.com.
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