Archive for October, 2008

21st Century Web Marketing

I am in the process of updating my web site. It’s about time. Don’t misunderstand me, it worked when I made half of what I do now for presentations, training and speaking engagements. Today, my business is bigger, my approach has improved, my presentations are more targeted to specific groups and industries, and my delivery is more sophisticated. My web site needs to reflect that. The web site presently reflects old thinking that people are dying to read my copy. They aren’t. I hate to admit it, but they aren’t just gobbling up my terrific content word for word.

Most web sites are designed for people to find and sit and read over a period of time or find out “more information.” People don’t “find” your web site. They “google” words like, “leadership training for bankers,” “increasing construction revenues,” “television sales training,” and “increasing healthcare employee retention.” They aren’t searching for “Jim Mathis” or “Leading With Spirit.” So I bought all of those domain names listed (and about 40 more similar titles), like www.incresinghealthcareemployeeretention.com  and www.leadershiptrainingforbankers.com. Those are active.

People aren’t coming to your web site to read your copy. Most visitors to web sites are scanners, not readers. So your home page should be short and to the point. And the point is: What do you want me to do? If your web site doesn’t answer that question with a definite action to take, fire your web designer. Why? Because he, or she, is making money while you aren’t. Make the pages they jump to from the home page lengthy with good content and copy, but the front page should be short and sweet. And now one wants “more information.” They want problems solved. They want to make more money. They want their needs met. What is your site doing to meet their needs?


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  • “Where there is no guidance the people fall, But in abundance of counselors there is victory.” bible.com/100/pro.11.14.… 3 hours ago
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  • "One of my spiritual gifts is clarifying the obvious." -Matt Heard, Northland A Church Distributed 2 weeks ago
  • “But I have trusted in Your lovingkindness; My heart shall rejoice in Your salvation.” Psalms 13:5 bible.com/100/psa.13.5.n… 2 weeks ago
  • I like to make people think about things they don’t like to think about…. And do something about it! 2 weeks ago
  • emailinc.net/public_message… 2 weeks ago
  • Thank you @Chamber_Master, the originator of the survey on chamber membership changes I received yesterday. Great info on member trends! 2 weeks ago
  • What do Chamber members want most? Networking with meaning & benefits for membership. Are you showing how to network and creating value? 2 weeks ago
  • Survey by MACE: Businesses leaving chambers of commerce because lack of value in their membership and time. NOT because no activities to do. 2 weeks ago
  • New occupation for Millennials: "Full-time, stay at home son/daughter." 3 weeks ago

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