Archive for December, 2008

What do you think – Not!

Don’t get too involved in asking everyone’s general opinions. I believe most folks don’t know what they want when they are asked. I talk to meeting planners all the time who send out general questionnaires to their members asking what they want at the next convention. They compile the answers, hire speakers, rent a huge facility at some resort and no one show up. Why? Because people don’t know what they want, but don’t have the nerve or intelligence to tell you. Henry Ford said, “If we had asked the public what they wanted, they would have said ’faster horses’.” He trusted his intuition and was generally correct. Coca Cola used product surveys in the early 1980’s that told them that a sweeter flavor of their number 1 soft drink would outsell the competition. Yielding to “the experts” the executives changed the formula amid a fanfare of bands, media blitz and hoopla. Within days they began receiving complaints from the consuming public who wanted their Old Coke” back. You can’t always rely on what the experts tell you. They are often giving you an opinion just to get a check from you. Trust your gut and what you know about your top customers. You do know them, don’t you?


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  • “Where there is no guidance the people fall, But in abundance of counselors there is victory.” bible.com/100/pro.11.14.… 3 hours ago
  • Tradeshows: Little return for the money you spent getting into it. I hate being a sideshow at the dance... "Nobody puts Baby in the corner!" 2 days ago
  • "One of my spiritual gifts is clarifying the obvious." -Matt Heard, Northland A Church Distributed 2 weeks ago
  • “But I have trusted in Your lovingkindness; My heart shall rejoice in Your salvation.” Psalms 13:5 bible.com/100/psa.13.5.n… 2 weeks ago
  • I like to make people think about things they don’t like to think about…. And do something about it! 2 weeks ago
  • emailinc.net/public_message… 2 weeks ago
  • Thank you @Chamber_Master, the originator of the survey on chamber membership changes I received yesterday. Great info on member trends! 2 weeks ago
  • What do Chamber members want most? Networking with meaning & benefits for membership. Are you showing how to network and creating value? 2 weeks ago
  • Survey by MACE: Businesses leaving chambers of commerce because lack of value in their membership and time. NOT because no activities to do. 2 weeks ago
  • New occupation for Millennials: "Full-time, stay at home son/daughter." 3 weeks ago

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