Top Ten Marketing Mistakes

One of the most frequent questions I am asked by clients is, “How can I get the edge in marketing?” It comes out when I tell audiences that I can help them triple their coverage. Also, I recently started mentoring speakers in marketing their careers. As I speak to different groups in the US and Canada and meet with other speakers I am amazed at the futile attempts being made in marketing. It is not so much that people don’t know what to do, they do the wrong things and then repeat them with the misguided perception that more of the same is better. I thought we all learned in the 1990s that doing the same thing over and over again, expecting different results is insanity. Doing it more only produces more of the same results – and more insanity.

There are the ten mistakes I witness in marketing whether you are in sales or in a corporate structure. It doesn’t matter if you deliver a good or a service these errors will plague you until you learn from them and move on to better methods. Here is a list of the top ten things you shouldn’t do to be a marketing genius:

1. Direct mail. When was the last time you actually read a flyer addressed to you with a label on it? 
Read why this is a mistake.

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