If you concentrate on your customers rather than your competition, you will have more customers and less competition. I learned this working in churches over the years. The more we concentrated on serving people better the more people we had every Sunday. The more we focused on beating the secular world or other churches, the more we fell behind. Companies who focus on the needs of their consumers and what the customer places value on will always have more customers. Companies who focus on their competition wind up taking their eyes off of their customers and allow the competition to increase.
If you purpose your organization as the only one in its industry by focusing on the unique customer needs or their greatest pain, you will be the only one doing it. What are your customers complaining about? What needs do they have that aren’t being met by you or anyone else? Focus on meeting those needs and you will be the only one in an industry of one. Look on their complaints as the universe telling you what business you need to be in to meet their needs. It they are complaining about slow service, then deliver service faster and better than anyone else. If they are complaining about standing in long lines, find a way to eliminate lines like nobody else.