In the reinvention process, you may find that you need to produce something to show the world what you are doing and the progress you are making.
In February 1967, the Beatles were working hard on a new concept album (one of the world’s first and probably the most famous). The concept was a band playing as another band. The music and styles would all be different. The name: “Sgt. Pepper’s Lonely Hearts Club Band.”
But the record company was starved for a hit. At one point the previous year, the Beatles had literally owned the pop charts. Four of the top five songs on the American Hot 100 charts were Beatles songs. Now they were spending their time in the studio to make a world-changing album.
But in early 1967 there were no new Beatles songs on the charts. So to appease the recording company and the anxious fans, the Beatles released a single with two songs that were intended for the new “Sgt. Pepper’s” album: “Penny Lane” and “Strawberry Fields.” “Penny Lane” was the first to hit the charts and it soared to the Number One spot.
What did we learn? Let a little out while your are working on your reinvention. Give everyone a hint, or taste of what is to come. It is a great barometer for your success. If successful, you will know you are headed in the right direction.
Write a tweet. Then make it into a blog post. Turn that into an article. The next thing you know, you will be writing a book.
What will be your “Penny Lane?”