Get Out of Your Industry…Like Barnes and Noble did.

About once a month, our family likes to go to a book store and spend a quiet evening reading and finding new resources. Our favorite place to go is Barnes and Noble. We like the atmosphere and the ambience. But we like going there for more than just a bookstore.

Have you ever noticed what they have? Barnes and Noble is more than just a bookstore. They are a coffee and snack shop. They are a magazine store. They are a music and DVD store. They are a gathering place with comfy chairs. They are a children’s place. They are a library. You can sit and read all you want. I remember when I was about 10 years old going to a local drugstore and looking at the Superman and Batman comic books. You had to sneak a peak at them because if the manager caught you, he would always say in a gruff voice, “Hey kid! Buy it or put it back!!” Has anyone ever said that to you in a Barnes and Noble? Of course not. They let you read the books with the anticipation that you will like them and buy them.

Yes, Barnes and Noble is more than just a book store. This is why they are the industry leader. When they attend the booksellers convention you know how they are treated – either with a lot of respect or a lot of resentment. The ones who want to emulate them try to copy them. The ones who detest them do so because they can’t replicate the B&N experience. Barnes and Noble is leading their industry because they are MORE than just a bookstore. They are all I listed above and more.

Advertisements

0 Responses to “Get Out of Your Industry…Like Barnes and Noble did.”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Newsletter Sign Up

Share this blog.

Bookmark and Share

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,041 other followers

Calendar

February 2010
S M T W T F S
« Jan   Mar »
 123456
78910111213
14151617181920
21222324252627
28  

Pages

Twitter Feeds

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,041 other followers


%d bloggers like this: