Are You Participating in the Recession?

It was spring 2008 and I was attending a speakers conference. The presenter announced that he had heard all the fear statements and had chosen not to participate in the recession. The comment was followed by a rousing round of applause. What a hero! Within 6 months his business was hurting so much that he contacted every attendee to his previous seminar to offer them a discount if they attended again the next year or if they brought a friend. I guess he decided to participate. Times are tough. I tried not to participate in the recession, but the temptation was too great. I just couldn’t resist.

My friend Joe Calloway and I were talking last week in Nashville.  He said, “I can’t wait to participate in the recession. It’s been so good for business.” It has. It has forced us to re-examine our thinking. It has made us go back to our customers and ask them what they really want. It has made us listen more to different opinions. The recession has made us let go of bad habits and practices that were holding us back. It has made us more successful.

With all the change and excitement, now can you not participate? There are so many opportunities out there now to take advantage of the changes available. About a year ago, I decided to participate in the recession. I decided to “embrace the change.” I love what this has done for my business. It forced me to change what I speak on, how I market myself and the category I am in. Now a year later, I am no longer a speaker – one among thousands. I am a strategist – one of a select few. I am no longer a leadership presenter and trainer – one among thousands. I am a reinvention strategist – one among a few. I dress different, market different and AM different.

How are you participating in the recession? Are you jumping in with both feet? Are you sitting it out waiting on the economy to “get better?” Are you diving in? Are you embracing the changes and differentiating yourself? What are you doing to be different in a different age and time?

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1 Response to “Are You Participating in the Recession?”



  1. 1 uberVU - social comments Trackback on February 18, 2010 at 4:37 am

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