Haiti Earthquake and Red Cross Reinventing Donations

It was announced today by a spokesperson for the Red Cross that donations to the Haiti Earthquake Relief Fund have topped $285 million. What makes this even more incredible is that $40 million of that came in the form of text messages. You know, you text to a certain number and after a confirmation a donation of an amount (in most cases $10) is attached to your next cell phone bill.

The Red Cross worker said the earthquake is changing the way we donate forever. Now more people are giving because of the ease of the process, and no one to talk to. The moment we see children suffering, or adults being rescued from debris or people in agony, we feel led to donate to the number on the screen – in greater numbers than when we were told to call it in. Reinvent the donation process and it brings in more – how cool is that?

Wonder what will be the next step for donations? I can just hear the pastor in church during the offertory prayer: “Please bless the text and the texter!”

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1 Response to “Haiti Earthquake and Red Cross Reinventing Donations”


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