What are you the THE of?

The best in any industry holds the distinction of being THE. Not being just another A. It’s called differentiation and it is THE name of THE game. What differentiates you is moving from being A at something and moving to the THE. People don’t hire you or buy from you because you were A, but because to them you were the THE of it. It takes you out of an ordinary category and places you in the industry of ONE. There is only ONE THE in any field.

Coca Cola isn’t A Real Thing it’s THE Real Thing. The best player isn’t called A Real Deal but is THE Real Deal. The best university in your state or province is called THE University of ________________. What can you be the THE of in your industry? How do people identify or differentiate you from everyone else who probably does the same thing you do? How do you create unique value they can’t get from anyone else or in any other place?

Want to become the THE in your field? Do you want to be in an industry of ONE?

Advertisements

0 Responses to “What are you the THE of?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Newsletter Sign Up

Share this blog.

Bookmark and Share

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,041 other followers

Calendar

March 2010
S M T W T F S
« Feb   Apr »
 123456
78910111213
14151617181920
21222324252627
28293031  

Pages

Twitter Feeds

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,041 other followers


%d bloggers like this: