Welcome to Jurassic Park!

Have you ever heard the expression: “the elephant in the room”? It is based on the idea that an elephant in a room would be impossible to overlook; thus, people in the room who pretend the elephant is not there might be concerning themselves with relatively small and even irrelevant matters, compared to the looming big one.  Is there a” dinosaur” in your room?

Archaeologists tell us that many believe the dinosaurs died out because they weren’t equipped to adapt to a changed environment. But other species survived because they adapted and became different. They couldn’t adapt and they are now extinct.

There are obvious practices, problems, attitudes, beliefs, employees, inventory, customers and items that are holding you back from becoming what you can be. But you won’t change them because you refuse to adapt to a changed business environment, global marketplace and economy. They are holding you back from making the decision you need to make to move forward. But whatever it is, it has become extinct.

You are in the room. Are you insistent that everyone follow your leadership regardless of your wisdom? Do you feel your eccentricities are unique and that everyone appreciates your uniqueness? Do your employees think otherwise? Are you convinced that your methods are tired and true in business, but your bottom line shows otherwise? I saw an ad for a car dealer. All he talked about was how he had more inventory than anyone else in the state. People should buy from him because he had more cars in inventory (he repeated it for 25 of his 30 second commercial) than all of his competitors. He was selling Toyotas. He hasn’t realized that pushing inventory, inventory, inventory will not make anyone want to buy his cars against their fears and comfort zones. He is stubbornly clinging to a sales method that worked in another place, another economy and another time.

 Your stubbornness is in the room. Without changing, you are becoming extinct. You need to get over it and let it die.

 I want to get some actionable ideas.

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