What can you learn from Jimmy Buffett about building your Culture?

What if you could do what you love doing—your passion—all of the time?  What if you were paid vast amounts of money to do it?  What if it continued for years and years?  That’s the life Jimmy Buffett leads. 

As I write this I am listening to a Jimmy Buffett concert broadcast live on “Radio Margaritaville.” The culture that Jimmy has stays with him and grows every year by leaps and bounds. Everyone seems to know the words to the songs. When he says, “Fins up!” everyone knows what he means to do and what song is coming next. Although he writes new songs every year, his community loves the culture he has developed around his brand.

Jimmy Buffett has throngs of cult followers. They know the words and motions to specific songs, dress like a day at the beach for the tailgate parties that precede his concerts and follow him from venue to venue. Yet Buffett has only had one Number 1 hit song (and it isn’t Margartaville). It’s Five O’Clock Somewhere topped the charts and won him the Grammy with Alan Jackson (Jimmy’s appearance in the song comes in late and lasts only 40 seconds). But he sells out arenas the day his tickets go on sale. His chain of international restaurants and gift shops are as strong as ever. Radio Margaritaville began as an internet phenomenon and it has carried to satellite radio and Dish TV. His cult following is well entrenched. It is more than an experience, it’s a feeding frenzy!

Discover you passion. Do what you love to do. Get paid for it. You can build your cultural brand today.

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