Your Culture Defines Your Community

Everyone has customers.  People who “buy” from them.  Reinventing your community involves finding out why people like you and what they feel they receive from you.  Nothing makes people take notes more when I am leading a presentation on reinvention than when I ask, “Who is buying from you?  What do they buy and what do they wish you would do more of for them?” 

Your culture defines your community.  What is the experience like in doing business with you?  Who is in your community?  It is easier to find a new audience to appreciate your culture than it is to find a new message to deliver.   If one group isn’t listening to what you say and you are too married to it, then find a new audience.  Reinventing your community means finding an audience who accepts your message whole-heartedly.  It means researching who you want to reach and targeting everything you do to that market.

Is there a new community or audience you can attract with the value you deliver?  What does the culture of your organization lend itself to?   Who hasn’t heard your message yet?  NOT people who don’t want your message, but a community who you already have a message for but are unaware.

There is a community that you haven’t tapped into yet and they await your reinvented image and persona.  They want to hear what you have to say directly to them.  Who is buying from you?

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