Is There a Dinosaur in Your Room?

                                           Let It Die

“The dinosaur’s eloquent lesson is that if some bigness is good, an overabundance of bigness is not necessarily better.”
-Eric Johnson

Who’s In Your Room?
Have you ever heard the expression: “the elephant in the room”?  It can refer to an obvious truth that is being ignored or goes unaddressed.  It also applies to an obvious problem no one wants to discuss.  Because an elephant in the room with us would be impossible to overlook, those in the room who pretend the elephant is not there are more likely to be focused on small and irrelevant matters, never coming to terms with the looming big one.  Think what’s going to happen when that elephant moves!

Archaeologists tell us that the dinosaurs probably died out and became extinct because they weren’t equipped to adapt to a changed environment.  As the environment became different, they couldn’t, or wouldn’t become different.  But other species on this planet survived because they were able to adapt and they became different with the different environment. It is called survival of the fittest.

Your environment has definitely changed.  But there are obvious practices, problems, attitudes, beliefs, employees, inventory, customers and items that you believe are holding you back from changing.  They don’t allow you to become what you can be.  When you resist changing them by refusing to adapt to a changed business environment, global marketplace or economy, they hold you back from making the decision required to move forward.  Whatever excuse you choose for avoiding change, it will lead to your extinction.

Sadly, everyone can see it but you.  It might be a fashion style you think makes you stand out, but instead is being ridiculed by onlookers.  It might be your stubborn belief in a product or item in your inventory that you just know someone will want to buy if you push it hard and long enough.  It might be meetings with your employees that are useless, time-wasting, or simply self-aggrandizing.  Whatever name it goes by, it is costing you more money to hold on to it than to just get over it and move on.


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