What Isn’t Getting Done?

The best way to thrive in a recessed, depressed, held up economy is to do something that isn’t being done. It is not only the best way to keep your job, it is the best way to keep your customers. And get more.

What made Starbuck’s famous in the first place?  They blended different coffees and THEN provided a unique atmosphere that people couldn’t do without.  No one else was doing that.  What made Star Wars famous in the first place?  They combined outer space drama with a heart-warming story about a boy becoming a man (trying to save his father, finding his sister, helping his friends, and kicking interstellar butt).  No one else was doing that.  What made Wikipedia famous in the first place?  It became the go-to destination for facts, replacing the time-honored, well-worn and monotonous (Encyclopedia Brittanica, World Book and Funk and Wagnalls) and allowed anyone to contribute.  No one else was doing that, either.

But in each case, the proactive response to the question: “What isn’t getting done?” was responded to with a solution.  Sometimes the solution was in the form of an idea, a combination of two successes, or a service, or a delivery system that didn’t exist before.

In your life are many people who want something done that isn’t getting done.  Most of the time you choose to ignore them or (worse) join in the chorus of complaints.  History remembers those who quit complaining and went out and did something about it.  Your boss will remember the person who quit complaining and did something about it.  Most employees of the month don’t get the award for following the rules and doing nothing else. They go out and do what isn’t getting done.

Your customers will remember the company that solved their problem that no one else would touch.

If the trash can keeps overflowing, only a cog in a huge machine keeps emptying it.  The lone wolf who buys another trash can is the one everybody remembers for doing what wasn’t getting done.

The only way you, your service or your company will ever be remarkable (or survive for that matter) is by doing what isn’t getting done.

And the more out of the ordinary for yourself, your service or your company is, the more you will be rewarded.  Just ask Picasso if painting the same reality was his goal.  Ask Steve Jobs if just building identical computers (cell phones, electronic musical devices, tablet computers, etc.) was his goal?  Ask Bryan Lee O’Malley, the creator of Scott Pilgrim if he set out to do the same thing every other comic book writer was creating.

I think not.

What isn’t getting done is what will make you stand out.  What isn’t getting done will get rewarded (when you do it).  What isn’t getting done is your destiny.  You were put on this earth to do What Isn’t Getting Done

It’s your real job.

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