Starbucks Reverses – Gives “Tall” Customers What They Want

If the customer wants something you have, why wouldn’t you give it to them? Starbucks recently announced it was eliminating “Tall” (their small sized drinks) from its drive-thru menu.  The backlash was swift and strong. “We want Tall!” their customers said, through tweets and in person complaints.

You could still order a “tall,” but Starbucks wasn’t going to advertise that fact to drivers.

Huh?  Yeah, treat your customers like mushrooms – keep them in the dark on your product line and feed them manure.

Today, the company said, “It never left, but based on feedback, we’re updating our new drive-thru menus to remind you that the Tall size is always available.”

I say, if the customer demands something that you can give them, will make them happy and will profit you, why wouldn’t you want them to have it?

If not, your customers are over you.

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