Experts Say: The Recession Is Over! Is It for You?

According to a panel of leading economic experts, the Great Recession ended in June 2009.  They say that is when the economy of the US had hit bottom and began “recovering.”  Did you miss it?

If you did, don’t worry. Most people missed it. In fact, 14.9 million unemployed Americans missed it with you.

In some ways, the recession has ended.  The market is up and outlooks seem more hopeful than six months ago.

In many ways, it will go on forever.  I have always said that recessions never end.  They change business, our culture and your life forever in some way.  This most recent one has changed global business so much that it will never look the same again.

Seth Godin points out that the industrial age of manufacturing has been changed forever.  No longer do we buy products because they are local.  More and more people are seeking, buying and selling globally.  If you can’t meet that demand, the recession, for you, has never ended (and probably never will).

The question is:   What changed in your region/industry/business/customers in the past two and a half years since all of this began?  Have your customers changed their buying habits?  Has your competition changed its marketing habits?  Are people looking for something different from you and your services?  Have you just sat and waited for things to “get better?”

If you answered yes, your reinvention is just beginning.  It is a new day.  With or without a recovery, business will never be the same again.  So much has changed since decmber 2007 you are left out if you haven’t kept up with actions

It’s not about how you are prepared for the difference, but:  How prepared are you for the differences?

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