Why Don’t You Wifi? It’s Expected NOW! (Updated)

Dateline: October 20:  MSNBC published an article today about more travelers wanting free wifi.  Harriet Baskas wrote, “When choosing a place to buy a meal or spend the night, most travelers say the availability of free Wi-Fi is now a factor in their choice of venue.”

Last spring I visited a resort while strategizing with a group in Costa Rica.  The location was beautiful – but miles from civilzation.  There was no cell phone service.  There was no ATM.  There was no Starbucks (OMG!). 

But they had wifi. 

Miles into the Central American jungle and I could connect with my wife, my office and my world.

I remember reading a travel article in 2002 about how most hotels offered hair dryers in the rooms and about half had complimentary shampoo bottles.  Now it’s different.

These accessories are common.

At that time very few hotels and almost no motels offered wifi – free or paid.  Most everyone wanted to check their email and you could go, in many hotels to the “business center” and log-in if you had an account.  Many had it only in their lobby.  So the lobby was filled with anxious business people and unruly children who wanted to game online.  That’s different now.

Most hotels and motels now provide easy access wifi.  Most charge little or nothing for the perk (although some chains like Marriott are very proud of their Ibahn connection and let you know in their pricing). 

We now expect wifi in some of the most unusual places.  I am writing this online on the plane as I fly to Boston.  Just two years ago almost no one could update their FaceBook page, tweet or send an email while they were flying.   A year and a half ago, AirTran (just bought out by Southwest Airlines) began to feature on board wifi.  Now almost every major carrier has it in some form.

Clear is making wifi available to connect to the internet through a connection in most major cities.  Once wifi was a perk for the few, but is now expected by your customers.  Coffee shops feature it.  Bookstores make it available (not just to their sites now).  Auto serivce centers provide it or their waiting customers. Small towns make it available.  Why don’t you?

What does this mean for your business?  It means business is different now.  Your customers, patients, travelers, shoppers, diners, passengers, visitors, guests and patrons all want to stay connected – just as they do at home. 

What are some ways you can capitalize on this trend?  What are ways your people can stay in touch with the world while doing business with you?  You can’t keep doing dis-connected business in a connected world. 

The world of 2010-2011 is different.   Are you?

Advertisements

1 Response to “Why Don’t You Wifi? It’s Expected NOW! (Updated)”


  1. 1 Nathan October 11, 2010 at 6:56 pm

    What a true point! There is nothing more frustrating then being on the road and searching for wifi!!! I think the fact that Starbucks made this the norm says alot about the high priority that people put on having wifi.

    What other airlines are offering wifi currently?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Newsletter Sign Up

Share this blog.

Bookmark and Share

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,042 other followers

Calendar

October 2010
S M T W T F S
« Sep   Nov »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Pages

Twitter Feeds

  • “Where there is no guidance the people fall, But in abundance of counselors there is victory.” bible.com/100/pro.11.14.… 3 hours ago
  • Tradeshows: Little return for the money you spent getting into it. I hate being a sideshow at the dance... "Nobody puts Baby in the corner!" 2 days ago
  • "One of my spiritual gifts is clarifying the obvious." -Matt Heard, Northland A Church Distributed 2 weeks ago
  • “But I have trusted in Your lovingkindness; My heart shall rejoice in Your salvation.” Psalms 13:5 bible.com/100/psa.13.5.n… 2 weeks ago
  • I like to make people think about things they don’t like to think about…. And do something about it! 2 weeks ago
  • emailinc.net/public_message… 2 weeks ago
  • Thank you @Chamber_Master, the originator of the survey on chamber membership changes I received yesterday. Great info on member trends! 2 weeks ago
  • What do Chamber members want most? Networking with meaning & benefits for membership. Are you showing how to network and creating value? 2 weeks ago
  • Survey by MACE: Businesses leaving chambers of commerce because lack of value in their membership and time. NOT because no activities to do. 2 weeks ago
  • New occupation for Millennials: "Full-time, stay at home son/daughter." 3 weeks ago

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,042 other followers


%d bloggers like this: