Archive for October 13th, 2010

What Is Our Organization Doing That You Really Like?

From Reinvention 101, Bold Ideas on Reinventing Yourself:

The best surveys are the ones that ask customers to tell their stories.  They serve two purposes: they get people talking about their great experiences with your company (and telling other people) and they generate feedback on how you are doing.

Surveys that ask “Yes” or “No” questions, or that ask you to rate service from 1-5 don’t give you any feedback or promote your customers to talk to others.

It’s time to reinvent the survey form and find out what the people really think.


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