What is on the BACK of your Business Card?

From Reinvention 101, Bold Ideas on Reinventing Yourself:

Ever notice how when you give your business card to someone they turn it over to see if there is writing on the back?  You have just witnessed someone asking you for more of what you do. 

Sure, you put your features on the front of your card, but what is on the back?   Most people leave it blank, put a cute saying that has nothing to do with the customer or prospect or (ugh!) a logo about their own business.  Lame, very lame!

Who wants to see (or cares about) your logo (which is usually on the front of the card anyway! Logos don’t sell value.

What a waste of good space!

Use the back to give helpful information, resources, value and/or benefits for the person you give the card to.  Imagine that the person is going to keep the card on their desk, night stand, mirror or next to the phone to remind them of how helpful you are. 

Put something back there that will motivate them to take action or use your services for their benefit.  Put information that is about what THEY need, what THEY want, what you can do for THEM. 

Start using both sides to hook and reel in your clients and interested parties.

Reinvent your card!

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