“What are we NOT doing that you WISH we would do for you?”

From Reinvention 101: Bold Ideas on Reinventing Yourself

Start using questions like this on your surveys (instead of 1-5 scale ratings):

“What are we NOT doing that you WISH we would do for you?”

“Where are we falling short?”

“What needs do your customers have that you (and no one else) is meeting?”

Your customers will tell you what business you need to be in—and it may surprise you.

They will help you develop a process or service that places you in an industry all by yourself— an industry of one!

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