Give things away for free. Ideas, services, products, samples, thoughts, inspiration. etc.
I get notices all the time on Facebook. LinkedIn, Twitter, mass emails, etc. from people who want me to sign up for their webinar or training course to teach me how to use social media the “right way.” No value or information up front. Just a guilt-filled advertisement. Ugh!
Basically they are trying to make a buck off people who don’t have a buck (so I am NOT their target, but I get these mass mailings anyway). They use scare tactics and float mysterious titles designed to make me want to blindly hand over my cash wad or credit card and I will make millions. Yeah, right! (If they were making millions, they would know how to market better.)
If the information is so valuable, give it away. If it is really good, people will come back for more and you can charge them for that. Vic Osteen taught me the following recipe: “Give people a bite, then a snack then they will buy a meal from you.”
Don’t be so concerned that people will steal from you.
Most though will appreciate and return the generosity shown to them. I give my newsletter away once a month and get hired almost every time by people who see the value and want more.
If the product has value, then give away a bite or a snack. Then they will come back for the snack and the meal. If they don’t come back all you have lost is a bite…
You have not because you give not. You only grow by giving to others.