Does Your Social Media Add VALUE?

Great statement from Susan Gunelius, CEO of KeySplash Creative:

“If you spend all your time on the social Web directly promoting your products and services, people will stop listening.  You must add value to the conversation.

Focus less on conversions and more on creating amazing content and developing relationships with online influencers.  In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.”

They can beat you on price.  They can beat you on frequency.  They can beat you on size.

They can’t beat you on the value you deliver.

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