What Every CEO Can Learn About Branding from Jimmy Buffett

From Reinvention Made Easy: Change Your Strategy, Change Your Results…

Your brand distinguishes you from everyone else in your business.   You can take just one product or idea that you are known for and turn it into your brand – if it is popular enough with everyone.

Jimmy Buffett, a very creative artist has basically taken one song (that was never even a Number One hit) and built it into a worldwide brand of apparel, restaurants, gift shops and one of the first internet radio stations – Margaritaville.

His followers are so devoted, they call themselves “Parrot-heads” and dress outlandishly for his concerts, which are more like parties with Jimmy as the “CPO” (Chief Party Officer).

Takeaways?  If people like one thing from you…even if it isn’t your Number 1 product or service, it can define your brand.  Domino’s specializes in pizza delivery – not so much the quality of the pizza.  Verizon specializes in their network coverage – not so much the phones.

What can you specialize in that makes you different from everyone else in your industry or area?

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