The REAL Product of Your Company

From Reinvent Yourself: The Simple Steps to Dominate Your Market…

The product of any company is its culture.  This principle has never been truer than in the economy of today.  Leaders who invest time in their people reap rich rewards.

Happy employees are productive employees.  They are loyal employees.

Loyal employees make loyal customers.  Customer loyalty is the goal, not customer satisfaction.  Solidifying a value-based relationship is the essential step in assuring customer loyalty and repeat business.  Loyal customers breed other loyal customers by referrals.

Beginning with the employees, any organization can change the corporate culture by building community.

What is the product of your organization?

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