Be Less Wordy

What can you say about what you do and be brief about it?

The Gettysburg Address was one of the shortest presentations on the program the day President Lincoln gave it (the more famous orator spoke for over two hours).  Yet the brevity in Lincoln’s words struck a chord that resonates today.  Almost no one can remember what the other fellow said…or his name.

How can you summarize what you do, who you do it for and what it means to people in less words, using simple, easy-to-understand phrases?

Short, but to the point. It’s that easy.

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