Who is Your Customer’s “Bartender?”

A friend I met at a remodeling association meeting said to me: “Painters are the bartenders of the remodeling industry.”

Of course, I said, “Huh?”

He explained that most people don’t think they can afford to remodel their house or even a room.  So they decide to simply change the color.  Painters are called in to do the job quick and easy (because how many people do you know who like to cut in the trim or sink knee-deep in a roller pan?).

During the hours (and often days) the painter is in your house, he/she overhears you talk about needing new cabinets, windows, flooring, closets and more!  Sometimes homeowners will even ask the painter if they know anyone who does this work, too!  They open up to a house painter like they would their local bartender!

“That is where my strategy kicks in.” my friend said.  “I spend time getting close to painters, because they are close to my potential customers.  I give painters whatever they want.  I treat them special.  I make them important spokespersons for my business.”

It pays off for him Big Time!

So… who is your customer’s “bartender?”

Who can you get close to that has the confidence and confidentiality to earn your potential customers trust?  Who can you get close to that is already close to your customers?

Are you giving them whatever they want?  What are you doing to make them feel special?

They already are important spokespersons for your business.  But you get to decide how!

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