Broadcast on WII-FM: What’s In It – For Me?

Whenever you “broadcast”(read: market) something of value to you, how do you communicate it to others so that they “get it,” like it and want it?

Simple formula:
1. Here is what I know.   2. Here is how I know it.   3. Here is what it means to YOU!

Let me illustrate:
1. Recessions Never End. Every recession we have had leaves a lasting mark on us, on society and on history. They all carry baggage for many, many years.

2. Since the recession of 2000-2001, coupled with the events of 9/11, no one will ever travel on an airplane or attend a major event without tight security again.  Watch an old movie showing airline travel in the pre-recession 9/11 days.  Like Airport, Airplane or even This is Spinal Tap.  What security there is looks like a joke compared to the headlines of TSA officials and scanner today. It will never go back to where it was in 1999…ever again.

3. You are now functioning in a culture and environment where everything is changed by one event.  You can either gripe about the changes and refuse to adjust, OR you can adjust and turn the changes into an opportunity (like the guy who invented x-ray proof technology for people to go through scanners without feeling molested.  Or take a bus (but security is a little tighter there, too).  We are either victims of events and catastrophes or we learn how to seize the moment and make the best of them, adjusting for the differences – becoming victors.

What changes have taken place in your world and what have you done to make the most of them to your (and your customers’) benefit?

Using this formula, Abraham Lincoln changed the focus of the American Civil War. Using this formula, pastors, rabbis, imams and priests change lives every holy day.

How can YOU use this formula to change your world?

Thank you! “Reinvention Made Easy” became a Best Seller one day after launch.  Read why the economy isn’t down; it’s different.  http://www.amazon.com/dp/1614480915/

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