This, That and THE OTHER…

What do you do when THIS (what you have been doing; are used to; or once worked well for you) stops working; and THAT (what everyone else is doing that looks the same; or what you always wanted to do that has dried up now) isn’t a good option anymore?

Discover:  THE OTHER.

The OTHER is what you need to do to make yourself stand out from the crowd and the noise. THE OTHER is the need people will pay a LOT of money for (even in a so-called “depressed economy”).  THE OTHER is the value that you, and only you, can deliver based on your experience, expertise, position, history or relevancy.

When just making computers (THIS) making cool computers wasn’t returning enough, Steve Jobs tried making personal data assistants like Apple’s Newton (THAT – and a real bomb). But as Napster forged the way for file-sharing, Jobs seized on the opportunity to invent iTunes and the iPod.

He did it again with the iPhone (a ground-breaking cellular phone) and the iPad (a glorified PDA, if you will) that incorporates the best parts of his other creations. And now his OTHER is The Cloud (oh yeah, and the iPhone 5 and the iPad 2).

What is THE OTHER in your world?  What needs to be done that is neither THIS nor THAT,

…but THE OTHER?

Reinventing your career and goals involves discovering THE OTHER that you bring to the table like no one else can…or ever will!

Jim Mathis, CSP is the author of the Best Selling book, “Reinvention Made Easy: Change Your Strategy, Change Your Results.” It is launch week and you may purchase copies for yourself or your group at Amazon.com TODAY!

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