Are You Being “Amazoned?”

Amazon is the Number 1 bookseller in the world.  Pretty amazing, since they have no conventional “brick and mortar” locations, no branches, no “stores” to shop in.  Amazon meets people on the GO and delivers what they want in a variety of ways (both physically and electronically) promptly.  You can get it on your computer, your smart phone and your e-reader.  No, they aren’t the best at customer service, but that is overshadowed by their convenience and ever expanding offerings.  They are crushing traditional book publishing and book stores.

I was speaking to a financial leadership group this past week about this, when an attendee pointed out that while branch traffic was down, perhaps they should seize the opportunity to “Amazon” the competition.

Huh?

It isn’t that far-fetched of an idea.  In just the past three years…  Facebook has “Amazoned” MySpace.  Netflix has “Amazoned” Blockbuster;  iTunes has “Amazoned” record and CD stores;  and (Amazon’s) Kindle has done it to Borders.   Even Domino’s now sells it’s “online tracking” features of ordering simple takeout pizza.

How can you take what you have always delivered and offer it in “The Cloud,” in customer’s smart phones or in their homes in a way that no one would have thought of just two years ago?

If you don’t soon…someone else will!  Wonder who will “Amazon” Amazon?

Jim Mathis is an international speaking professional and author of the best selling, “Reinvention Made Easy: Change Your Strategy, Change Your Results.   You may subscribe to his monthly e-zine with ideas and articles like this by simply sending SUBSCRIBE to subscribe@jimmathis.com.

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