What Frank Lloyd Wright Can Teach You About Customer Value

You need to find the movement, or wave that people are buying in.  Form follows function – not the other way around.

The story is told that architect Frank Lloyd Wright designed a college campus.  On the day the school opened, students flooded the new facilities.  The president noticed something was missing: there were no paved pathways to get from one location or building to another.  He called the ingenious architect to report the omission and asked why he had left out such an important detail.

Wright told him that he had not left them out; he simply was waiting to see where the students were walking first.  Then he would pave the trails they made.  This way they wouldn’t have to put up signs telling people where to NOT walk.  It made the campus more attractive… and more accessible.  He simply found out where people were already walking and paved the trails they were already making on the grounds.

You can do the same in your business!

Where are the customers you are trying to reach walking now?

What paths are they making?

Can you design your business to accomodate their trends?

Jim Mathis is an international speaking professional and author of the best-selling: Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may subscribe to his monthly e-zine and receive articles like this for free by emailing:  subscribe@jimmathis.com.

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