Arsenic and Old Apples

Dr. Oz (Dr. Oz Mehmet), the syndicated talk show host this week stated that after testing a “popular brand” of apple juice, he found excessive amounts of arsenic from pesticides. This got both the FDA (Food and Drug Association) and the apple juice/growers industry in a furor.

Dr. Richard Besser, formerly of the Centers for Disease Control to state this week “When I look at the evidence of what was in those samples of apple and how the study was done, it doesn’t raise concerns to me.”

Wait a minute:  There’s ANY level of arsenic in our apple juice???

Maybe what people should be more worried about is the sugar content in apple juice. A cup has about the equivalent of almost 6.5 teaspoons of sugar. If our children aren’t hooked on sodas with high sugar content, we hook them on juices as infants with high contents of sugar…and arsenic. Who cares at what level?

We need to reinvent the way we test, market and consume our goods. That is why the Green movement (products that are organic) has flourished over the past few years. People have shown that they are willing to pay MORE for organic products. Just ask Aveda, Trader Joe’s, Whole Foods (Harry’s Market), Lush, Applebees and many others who are now featuring more healthy or organic products.

Jim Mathis is an international speaking professional and author of the best-seller “Reinvention Made Easy: Change Your Strategy, Change Your Results.”  You may subscribe to his free e-zine and receive articles like this each month at:   subscribe@jimmathis.com.

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