What Would Dave Do?

Wendy’s announced today that they have created a new hamburger through extensive research and higher fat mayonnaise (?). The spokesman said that great companies “reinvent themselves.”  They named the new creation after founder Dave Thomas.

Apparently it is working, Wendy’s is about to surpass Burger King for the Number 2 spot (behind industry leader McDonald’s) in Hamburger chains as of December 2011.

Burger King announced in August 2011 that they are dropping the “creepy” king mascot and focusing on healthy ingredients in advertising and marketing.  They want to attract healthy-conscious Moms.  The story was titled “Burger King is Reinventing Itself.”  Hopefully it wasn’t too little done too late for BK.

Speaking of leaders reinventing themselves, have you been in a McDonald’s lately?  They look less like a red, yellow and white kiddie park and more like a latte-driven Starbucks bistro.

Get ready for more reinvention in the latest round of Burger Wars!

What do you think Jack in the Box or Carl’s Jr./Hardees will do next?  And more importantly, what would Dave do?

Jim Mathis is an international speaking professional, coach and best selling author of “Reinvention Made Easy, Change Your Strategy, Change Your Results.”  To receive his free monthly ezine send a SUBSCRIBE message to:  subscribe@jimmathis.com.

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