If the economy is down, how do you explain the success of Toyota (even with terrible publicity and the March earthquake/tsunami/nuclear crisis) within the past two years) when other car makers (Pontiac, Mercury and Saturn) went out of business. Even Lexus, Mercedes, BMW, Bugatti and Ferrari stayed in business.
Yeah, even with Europe’s financial problems!
If the economy is down, how do you explain the dominance of Netflix with their terrible publicity this past summer?
If the economy is down, how do you explain the growing trend of organic, natural food stores like Trader Joe’s and Whole Foods (aka: Harry’s Market)?
If the economy is down, how do you explain the popularity of expensive organic beauty product companies like Lush and Aveda?
If the economy is down, how do you explain the overwhelming number of people paying “early drop” penalties and switching to Verizon from AT&T (for the SAME phone)?
It all comes back to VALUE. People will pay MORE, even in a supposedly “down” economy when they see the value of what you deliver.
The economy isn’t down; it’s different!
Jim Mathis is an international professional speaker and author of the best-seller, “Reinvention Made Easy: Change Your Strategy, Change Your Results.” You may subscribe to his monthly e-zine to receive free articles like this at: firstname.lastname@example.org.