The Most Expensive Car in the World!

Our family was on vacation in LA.  We spotted an strikingly expensive car stopping on Rodeo Drive.  It took our breath away. A crowd gathered as the owner parked and walked into a nearby shop.

“What IS that car?” we wondered.

My step-son took a picture on his cell/smart phone and looked it up on the internet (that process is a post for another day).  The answer came back:  Bugatti Veyron, priced at $1.7 million.

He found out the Super Sport model is $2.4 million – the Most Expensive Car in the World approved for street use.  To change a flat tire, it has to be sent to France (Imagine the call to your Auto Club).

It’s European.  But wait a minute…I thought there was a recession on.  Not just in the USA, but in Europe!  Didn’t I read something about this a few months ago in a newspaper???  The economy is down?!  People don’t have jobs or money?!  Times are tight and tough?!  No one has any money to spend?!

Why did Pontiac go out of business and Bugatti gets to sell two million dollar cars?  Why did Mercury  and Saturn cease operations while Lamborghini, Ferrari and Porsche get to stick around making much more expensive autos?

The answer?  VALUE.  The leaders make cars that enough people want and will buy to keep them in business. The losers make contraptions that people won’t buy and it runs them out of business …like the Pontiac Aztec.

Sell something enough people want and you can not only stay in business… you can charge a LOT for it.

So the next time someone tries to sell you that the US recession has destroyed business, tell them the economy isn’t down (unless they are down); it’s different (and they should be different, too).  If business is down; it is your choice to be down, not the economy’s fault.

Meanwhile, buy a car.  Buy American.  Buy a Saleen S7 Twin Turbo for just $555,000.  Enough people are doing it.

Jim Mathis is an international speaking professional and author of the Best Seller Reinvention Made Easy:  Change Your Strategy, Change Your Results.  You may receive his monthly free e-zine with articles like this by sending a SUBSCRIBE message to


1 Response to “The Most Expensive Car in the World!”

  1. 1 Pat September 30, 2011 at 8:57 am

    Dear Jim,

    Thanks for sharing: SO, $1,7 is the base price ….with plenty of room for $700K worth of upgrades!!!

    1. Bugatti Veyron Super Sports $2,400,000. This is by far the most expensive street legal car available on the market today (the base Veyron costs $1,700,000). It is the fastest accelerating car reaching 0-60 in 2.5 seconds. It is also the fastest street legal car when tested again on July 10, 2010 with the 2010 Super Sport Version reaching a top speed of 267 mph. When competing against the Bugatti Veyron, you better be prepared!

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