Who would have guessed just two years ago, in the midst of a devastating recession that a car company with very poor PR would again be surging? Toyota got some of the worst press when auto owners reported flaws and accidents in the accelerators and braking systems of its cars.
While General Motors went to the US government for bail-out assistance and Chrysler was sold to a foreign company, Toyota fixed the problems and once again is riding a wave of success.
Current advertisements refer to the “Completely Reinvented Camry.” Toyota learned that dishing out the same things that you were doing two years ago won’t make people buy your product (Look at the failure of Pontiac, Mercury and Saturn in the past three years).
The economy isn’t down; it’s different. How is your product or service different? Not just from everyone else, but from what you were doing just two years ago?
Jim Mathis is an international professional speaker and best selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results. You may subscribe to his monthly e-newsletter by sending a SUBSCRIBE message to: firstname.lastname@example.org.