Do You “Get” It? It’s Okay, If You Don’t

I work with leaders who want to reinvent themselves in challenging economies.  That’s it.  The message is provocative, the talking points are edgy and the delivery style is highly interactive.  Most people I work with love it.  Love it!  But some people just don’t get it.  And that’s okay with me.

Some people just don’t get your message, what you do or want your service/product.  That’s okay.  They won’t no matter how hard(er) you try to sell them on it.  They don’t have to.

Get over it and them.

Apple is one of the most admired, innovative companies, but most people don’t buy a Mac.  They own a PC.  And that’s okay because Apple has a great reputation and still makes wonderful computers (among other cool gadgets).  Most people don’t live in a mobile home, but enough do that there is a lucrative industry that keeps churning them out for people who live in them.  For the ones who don’t, that’s okay.

I tell most meeting planners that not everyone will “get” or understand our message.  But you need to know, that doesn’t mean I am going to water it down or change it to suit their understanding.  It means that I recognize the ones who don’t aren’t a majority and I will target it to the ones who actually do “get” it.

We waste too much time “spinning our wheels” on tasks and people who don’t matter to the bottom line and not enough concentrating on the ones who do.  Read Timothy Ferriss’ 4 Hour Work Week to see what I mean.  Study the “Pareto Principle.”  20% of our efforts produce 80% of the results we want…

Not everyone lives near the airport and buys cars from the dealers near there.  Some live in Bushwood (I got that name from Caddyshack) and will only buy from dealers who treat them and market to them differently than the ones at the airport.  That’s okay.  Find out who “gets” your message and spend more time on them…and less on the ones who don’t and never will.

Do you “get” what I mean?  If not, that’s okay.

Jim Mathis is an international professional speaker and author of the best-selling, Reinvention Made Easy: Change Your Strategy, Change Your Results.  To receive his monthly e-zine with articles like this, send a SUBSCRIBE message to:


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