Is “Enough” Enough Already?

I admired Steve Jobs because he seemed to never settle for enough.  There was always an improvement coming our way when Steve was around.  The iPhone was followed by the iPhone 2, then 3, then 4, then 4S and we have come to expect an iPhone 5 at some point. If Steve were still around, we would expect an iPhone 10 at some point in the future.

Someone asked me about a year ago, “What will you do when the recession stabilizes and a ‘boom’ starts?” thinking I was a one-trick pony.  My answer was, “I will reinvent myself again.”  I don’t think you need to reinvent yourself once every two years.  I think you need to constantly re-think, realign and re-assess your process or you will be EXTINCT in two years.

Imagine a group of dinosaurs about 50 million years ago who see a meteor heading toward the Earth.  Most will say, “We need to find out how to end this crisis and make the meteor go away.”  It won’t.

The bright ones will say, we better adjust to life “Post-meteor.”  Possible.  Cockroaches and fish seemed to do it.  I would rather be a lowly cockroach and survive the meteor, than a dinosaur and try to fight a losing battle.

Is the place where your service and product is “enough” already?  Can you continually tweak, improve and re-asses its value to consumers?

The meteor is either coming, or it’s already here.  The economy won’t ever be what it was pre-meteor (pre-Recession).  It will be, and already is different.

How are you adjusting to your “enough?”

Jim Mathis is an international professional speaker and author of the best-selling, Reinvention Made Easy: Change Your Strategy, Change Your Results.  To receive his monthly e-zine with articles like this, send a SUBSCRIBE message to:  subscribe@jimmathis.com.

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2 Responses to “Is “Enough” Enough Already?”


  1. 1 Scott Lavelle October 24, 2011 at 4:08 pm

    ” I think you need to constantly re-think, realign and re-assess your process or you will be EXTINCT in two years.”

    This is too true. Being in the IT and web design field, it’s grossly obvious, but I see it all around me in my own outside work life and in other’s jobs.


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