The “Puck” Stops Where?

Hockey great, Wayne Gretzky said, “I skate to where the puck is going to be, not where it has been.”  That is what made him “great”  … knowing and going where the puck was headed.

In your business or industry, the “puck” is the movement, wave or trend your customers are buying in. Countless businesses skate to where the puck is. The great innovators watch where the trend is headed and they move in that direction.  If you just follow the competition they won’t always lead you to the puck.

Whether it is in “Green” innovations, customer-friendly services or better marketing tactics, great leaders go where their customers (their puck) is going and that is where the real action is.

Where is the puck going in your business? You don’t follow other players (your competition). You follow the puck (you customers).

Where are you going?

Jim Mathis is an international professional speaker and best-selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results. To receive his monthly e-newsletter with articles like this one, send a SUBSCRIBE message to: subscribe@jimmathis.com.

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