Do You Reward Great Reviews?

Everyone loves a great review.

On a family trip my wife and I stopped into a spa for a relaxing massage. There was a sign in the lobby saying that if you liked your treatment and their service, they would appreciate a good review on Yelp, the social media site.

They offered a discount off your next visit for a good review!

That’s pretty awesome. I know, it looks like a “bribe” for good feedback, but it worked.  I gave them a great review (and I wasn’t staying in the area long enough to return).  Obviously they are aware that if you DON’T like your visit, you might give them a negative review. But they are willing to encourage their customers to give great feedback and reward with value their people will appreciate.

How are you rewarding people for good reviews?

Today anyone can go online and write a review on restaurants, air conditioning service calls, hotels, books, movies, appliances and YOU.   Great reviews influence people.  Negatives throw up a caution flag.  You can’t do much about the negative reviews other than to respond with your own comments.

But you CAN reward people who LOVE what you do enough to write about it.  Sport Cuts hair salon gives customers $2 off their next cut for giving great reviews.  It’s contagious!

Everyone loves a great review.

Jim Mathis is an international professional speaker, coach and author of the best-selling Reinvention Made Easy: Change Your Strategy, Change Your Results. To receive his free monthly e-zine with articles like this, send a SUBSCRIBE message to: subscribe@jimmathis.com.

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