Blending Out!

“…to boldly go where no one has gone before!”
Star Trek opening narration

A common practice in the business world is to compete in a “death match” of price wars or replicating another’s innovation.  Business competitors will normally go at each other relentlessly unless one finds a new market niche or a new process to address the existing market.

Dan Brown wrote The DaVinci Code.  Thereafter a whole LOT of authors wrote books about codes and secrets along the same line.  After one airline added in-flight wifi service then others scrambled to follow suit.  It became the trend, or movement!

Reinventing your market means finding something new that no one is attempting or addressing and meeting that need.  It is all about leading instead of following.  Reinventing is going in a purposefully different direction than you (or anyone) has gone before.

For years, coffee was coffee. They all tasted pretty much the same.  Then Starbucks turned the coffee-drinking world on its ear by blending.  The answer was blending different flavors and labeling it “gourmet” coffee.  They reinvented coffee and changed the playing field.  Suddenly everyone who was anyone was getting into the blended brew business – Seattle’s Best, Newman’s Own, even Dunkin’ Donuts!

What are you doing to blend OUT and stand out?

Jim Mathis is an international professional speaker and Best Selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may receive his monthly free e-zine with articles like this by sending a message to:


2 Responses to “Blending Out!”

  1. 1 Kevin Kruse December 14, 2011 at 2:56 pm

    Jim, nice post. Easy to be a fast follower, much harder–and more valuable!–to be a true innovator. Best, Kevin

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