The Poppy Principle, Jimmy Buffett and You!

What makes you stand out from the rest?  Some people call this the “poppy principle,” or so I’ve been told.   The poppy that stands out in the field gets noticed – or chosen first.

Porsche decided a few years ago to get into the SUV market.  They have failed miserably because this is not what they are known for. Consumers have come to know the Porsche name for excellent high-performance cars.  Not SUV’s?

Look at Jimmy Buffett and how he has taken the Margaritaville (a song that never made it to the top of the charts) image and bankrolled it into stores, cafes, Radio Margaritaville, beachwear, and don’t forget the albums and concerts.  He has an image that he has never deviated from and stayed in his niche.  Mention his name and it conjures up tropical drinks, parrots, the beach, and a lifestyle that says, “It’s Five O’clock Somewhere.”

Does Buffett sell to every music lover?  Of course not!  Does he go for the Heavy Metal crowd?  No.  Rock and Roll?  No way!

But that’s not his goal. He is doing his best to stand out in “One Particular Harbor” (field of music, fun and entertainment).  And doing pretty good now at 65 years old!

What differentiates you from others in your industry?  What makes you stand out like a tall flower in a field of look-alikes?  What can you do to take the image you have carved out and differentiate it from the rest?

Jim Mathis is an international professional speaker and author of the Best-selling Reinvention Made Easy: Change Your Strategy, Change Your Results. To receive his free monthly e-newsletter with articles like this send a SUBSCRIBE message to: subscribe@jimmathis.com.

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