Changing Your Culture

If you want to cultivate customers and have them faithfully follow your brand, products and services you need to develop culture that meets peoples’ needs – both internally and externally.

A company’s culture is the traditions and practices that it is known for by employees, staff and customers. It is the product of the company in the truest sense of the word. What is the culture of your company? It goes beyond your name. Every year, Fortune magazine chooses the best places to work. Smuckers is a fun place to be employed and they were chosen several years ago as the Number 1 place to work by Fortune.

How do you know you need to reinvent your culture?

Easy. When your system gets so costly or oppressive that people start leaving or distancing themselves from you as workers or customers, you need to reinvent your culture. It is that simple. When it is costing you more to keep the culture as it is than to change it for the better, it is time for a cultural reinvention.

Jim Mathis is an international professional speaker and author of the Best-selling Reinvention Made Easy: Change Your Strategy, Change Your Results.  To receive his free monthly e-newsletter with articles like this send a SUBSCRIBE message to: subscribe@jimmathis.com.

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