Window Dressing

I was working in Regina, Saskatchewan and decided to take a stroll to see the sights during some lag time.  A woman’s dress shop caught my (and many other eyes). The front window was bare except for two mannequins:  One in a beautiful sequined white wedding gown; the other in a short black cocktail dress.  Both outfits were attractive and had attracted a crowd!  The store was busy with women buying dresses, accessories, under garments and many, many more items.

Later during a break I stopped in late to ask an attendant about their shop.  They specialize in accessories and sell more of that than the types of dresses in the window I found out.  “Why didn’t they feature all of the other items in the window?” I asked her.  There was certainly enough room. The excited woman told me that the two dresses did the job of catching drivers and walkers attention.  People scan them as they walk by and stop in to see what else they feature.  Once in the store, their staff could sell everything else!

All that brings me to ask about your marketing and website…

How does it attract attention of people driving, strolling or scanning by your site? Is your home page cluttered with needless features? Does it attract people to “come inside” who want MORE from you of what they see in your “window?”

Most people on the internet SCAN for quick information. Most people listen on the radio to music or interesting conversation. Your advertising and marketing need to be brief and inviting enough that they will want MORE of it from you.

Then you turn them into readers (and buyers).   What does your “window dressing” appear like to most scanners in the world?

Jim Mathis is an international professional speaker and author of the Best-selling Reinvention Made Easy: Change Your Strategy, Change Your Results. To receive his free monthly e-newsletter with articles like this send a SUBSCRIBE message to:


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