Are your customers telling great stories about you? What are you doing to coach them in telling your story to others?
I learned in seminary that great sermons are based on three anchor statements/points…
Probably the greatest speech in American History is the Gettysburg Address. It was short, succinct and got the point across. It also helped change history.
You can sum it up in three these three anchor statements ( with my abbreviated paraphrase of Abraham Lincoln’s quotes)
1. “Here is what I know…” (The proposition of this country is about every person being created equal).
2. “Here is how I know it…” (Now we are in a civil war to see if that proposition is true).
3. “Here is what that means to you…” (It is for us to carry on the fight so this nation will endure).
What can you learn from this?
Generate stories about what you do and coach your staff, customers, community and on-loggers to tell the story of you in the same, simply easy manner.
Jim Mathis is an international professional speaker and author of the Best-selling Reinvention Made Easy: Change Your Strategy, Change Your Results. To receive his free monthly e-newsletter with articles like this send a SUBSCRIBE message to: email@example.com.