Panic At The Pump?

With gasoline and oil prices soaring this year, the economy seems to be teetering on the brink. Panic sets in as supply decreases and demand increases dramatically. It is cyclical… and expected.

If you woke up this morning and said, “The economy is down!,” then I imagine that your spending is down; your budgeting is down; your staff/employees are down and your customers, too, are down; and your business is down.  But if you woke up and said, “Everything today is different than it has ever been!,” then probably your spending is different; your budgeting is different; your staff/employees are different; your customers are different; and, yes, your business is more different than it has ever been.

Why such a bold statement? Because many businesses have been UP in the past three years and have taken advantage of value they present in the eyes of the public to soar to new heights. Lexus has made money. Whole Foods and Trader Joe’s have made money. Apple has made money. Dollar General Stores have made money. Toyota (with all of the problems it had from faulty gas pedals, an earthquake and tsunami) has made money.

The companies who have struggled or gone out of business altogether were struggling in the “good” economy of six years ago – Saturn, Pontiac, Sears, K-Mart and Blockbuster to name a few. There are many more.

We are very short-sighted when it comes to economic reactions. We see the immediate and not the overall picture and it causes us to panic and stumble into the dark. We lack a long-range vision for what is going on in the environment around us.

You are either up or down and that influences every decision you make.  Only you can decide the attitude which determines your altitude.

Shift your thinking to how you can be different and stop being “down” all the time.  The difference in your approach may change your value to the world and you will be UP when others around you are constantly DOWN.

Jim Mathis is an international professional speaker and best-selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  To subscribe to his monthly free e-zine and receive articles like this, simply send a SUBSCRIBE message to us.

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