To Print, or Not to Print

Carol Burnett in paying homage to Betty White on her 90th birthday in January held up a copy of Variety with a revue of Betty’s appearance on her show in the 1970’s.  Carol smiled and said, “Remember this kids?  We used to call this a ‘newspaper.’”

Newspapers constantly remind us that the stock market is down and carry negative information slanted for their political or personal biases.  It is no surprise that newspaper sales.  But negative news isn’t the sole reason for this.

Print media is being reinvented to digital format.  If you are in the newspaper or magazine business you are seeing a tsunami that is wiping away the foundations your industry was built on.  The next three to five years will probably change the way we receive and digest news forever.

I heard a conference attendee say to the crowd: “If you want your news NOW, go online with your smart phone.  If you want your news later, wait on a television newscast. If you want it tomorrow, buy a newspaper. If you want it next week, subscribe to a magazine.”

No wonder people are tired of hearing bad news about unemployment, lack of jobs and financial crises from an industry that is in panic mode. They tend to want us to panic with them. There is camaraderie in suffering.

Jim Mathis is an international professional speaker and author of the Best-selling Reinvention Made Easy: Change Your Strategy, Change Your Results. To receive his free monthly e-newsletter with articles like this send a SUBSCRIBE message to: subscribe@jimmathis.com.

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