It can happen. It already has to Circuit City, Pontiac, Schlitz, Gateway computers, Borders, Aloha Airlines, Mercury, Palm and many others. The vultures are gathering for AIG, the Gap, Sears, K-Mart, Blackberry and Eddie Bauer.
It’s a competitive world and just while you were reading this, many other businesses closed their doors for the last time. They couldn’t adapt to a challenging economy and they got swept away with no loyal customer base to support them or their brands. They failed to create a culture that would stand the test of change or the test of time. They failed to be different and settled for down.
Many more organizations have changed successfully. They were faced with a choice and they chose reinvention over extinction. Companies like Motorola, Novell, Autodesk, Domino’s, IBM, Godiva, Toyota, Ford Motors, Apple and many, many more reinvented themselves and carved out new industries and market niches.
Study those who have taken common-sense ideas and turned them into their personal difference. Look for ways you can adopt their ideas, methods and concepts. Their techniques aren’t very deep or difficult. In fact you might be surprised at how simple and easy they are. Most will seem like common sense. They are so easy, in fact that they will make you angry at yourself for not thinking of them on your own. They are so obvious that they will make you frustrated that you didn’t see them and act before now.
They are so simple that they will make you uncomfortable with the way you have living and running your business.
Jim Mathis is an international speaking professional, executive coach and Best Selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results. You may subscribe to his free monthly newsletter by sending a message to: email@example.com.