You can create a movement where one doesn’t exist… yet.
You can do some rather easy customer service research that will yield a movement. It helps to be creative but isn’t always necessary. You can allow your customers to do the creativity for you! “How do you do that?” you ask me.
Let me ask you a question back. “What is your customer’s Number 1 complaint?” What are they griping to you about on a continual basis that you could do something about but won’t?
Many times I have encountered companies that render poor service and don’t really care about what I or anyone else thinks. I was even told last month by a supervisor at my bank, “We are successful and don’t need any advice from you or any of our customers on setting policies.”
Your movement might be in the complaints you receive. It is your loyal followers telling you the business they WISH you were in… but aren’t at the present time.
That’s your movement!
Jim Mathis is an international professional speaker and best-selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results. You may subscribe to his monthly e-zine by sending a message to SUBSCRIBE@jimmathis.com. An electronic copy will be sent to you each month.