Archive for April, 2012

Creating Your Movement

You can create a movement where one doesn’t exist… yet.

You can do some rather easy customer service research that will yield a movement. It helps to be creative but isn’t always necessary. You can allow your customers to do the creativity for you! “How do you do that?” you ask me.

Let me ask you a question back. “What is your customer’s Number 1 complaint?” What are they griping to you about on a continual basis that you could do something about but won’t?

Many times I have encountered companies that render poor service and don’t really care about what I or anyone else thinks. I was even told last month by a supervisor at my bank, “We are successful and don’t need any advice from you or any of our customers on setting policies.”

Your movement might be in the complaints you receive. It is your loyal followers telling you the business they WISH you were in… but aren’t at the present time.

That’s your movement!

Jim Mathis is an international professional speaker and best-selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may subscribe to his monthly e-zine by sending a message to SUBSCRIBE@jimmathis.com.  An electronic copy will be sent to you each month.

Get OUT of Your Industry And Lead IN It!

What?  Yes, to dominate your industry, you need to look outside of it. Look at every industry leader and you will find that they do things outside of the norm for their industry.

Starbucks isn’t a normal coffee shop.

Barnes and Noble isn’t just a book seller.

Apple doesn’t make just computers.

Disney isn’t another theme park.

Google isn’t just a search engine.

All of these are more than their industry and, therefore they lead it. To lead it you have to change and go outside of it.

Here are some examples of changes you can make:

• Keep your hotel, but sell the destination.
• Keep the health care facility, but sell the experience and food.
• Keep your customers, but change what you sell to them.

• Keep your employees, but change what you do.
• Keep your products, but change the way you deliver them.
• Keep your customers, but change how much you sell each one (bundle services).

Get it? It’s laughable when I talk to meeting planners and committee chairs every day who choose to hear speakers from within their industry (okay, they can get them cheaper – but at a higher cost to their members in attendance). Like this is going to give them a leg up on the competition – which is sitting all around them hearing the same message.

If you want to lead your industry, first fire the industry speaker, or the klutz who hired them. Then look for people with exposure to other industries and a world of ideas and possibilities.

Look for people who say, “This works over there; let’s see how it works for you here.” Look for ways to differentiate from your industry, not in it, to lead the way out of it.

Jim Mathis is an international professional speaker and best-selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may subscribe to his monthly e-zine by sending a message to SUBSCRIBE@jimmathis.com.  An electronic copy will be sent to you each month.

Why Should You Encourage Customer Complaints?

Your complaining customers are loyal to you. If they weren’t they wouldn’t come to you with their concerns. They would go to your competition. But they don’t.  They keep communicating (you hear that as “complaining”) with you.

They don’t for two primary reasons:

First, they like you (for some reason or another). They like doing business with you or they like some of the service you give them. Elsewise they wouldn’t keep talking to you…  so far.

Second, no one is meeting this complaining need. If they were, your customers would take their business there (and complain to them instead).

So in reality, your consumers are telling you what they want you to do for them that NO ONE ELSE IS DOING. See, it’s all in the way you view complaints.

Speaking to a business club on this topic I had time for questions. A man stood up and said that he was in the catering business and asked how this principle could be applied to help him re-align his business and marketing strategy. I asked him what his customers complained about the most. He said, “Being on time.” Most caterers in the Atlanta area aren’t known for showing up on time, according to him. I asked him if he could re-align his marketing to answer that complaint.

Later, when the microphone was going around the room for each person to introduce themselves and tell what they do for a living, he told us he is in the “On Time Catering Business.”  It has made a difference.

Complaints are like a warning light on your automobile’s dashboard.  You can view it as a nuisance, or as your car telling you what is wrong and what you need to rush out and fix…or it will quit doing business with you.

Jim Mathis is an international professional speaker and best-selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may subscribe to his monthly e-zine by sending a message to SUBSCRIBE@jimmathis.com.  An electronic copy will be sent to you each month.

Reinvention Value Bundle!

Let’s re-think everything!
I want to help you reinvent yourself and start a new season of value and worth and begin by giving back to you –
The Reinvention Nation™ community.

REINVENTION 101
Bold Ideas on Reinventing Yourself
by Jim Mathis

BUY THE BOOK;
GET THE BONUS!
You Will Receive*
• Reinvention 101 (hard copy – shipped)
• Reinvent Yourself for the New World of Work – mp3
• Leaders vs. Losers – mp3
• Speaking With Spirit – E-Book

• All For Just $12.00! •
($85 Value)

*Purchase and forward your confirmation receipt before April 20, 2012 and I will email you the bonus gifts.

Help us “get rid” of these while we’re in such a good Spring mood! Here’s the link to purchase and receive the bonus offers:

Buy Reinvention 101

Thank you!
-Jim Mathis

Personal or Personnel Dinosaurs?

This is not legal advice!  But there are people in your organization who are costing more to have them on your payroll than they are justifying the cost. They are either: chasing business away; crippling the business you have; or not attracting enough business to cover their salary.

I had a contract worker who was hired to turn prospects into clients. He only did that once in the year he worked for me for a reduced fee (I found out later). I was paying for supplies and overhead to retain his services, in addition to constantly training him. It was costing me much more than her production was bringing into the business. I was finding out he wasn’t working for me as much as she was trying to get more people like me on his list. It just couldn’t go on.

I had to make a decision and I did. I called him and called it off in a nice, professional manner.” He was very understanding and felt it wasn’t working out, either. I secured more business within weeks by freeing myself up to do more efforts that had been neglected. It worked better for him to set him free.

There are people in your organization who are costing you more than their salaries, space or support. They are a dinosaur that is waiting to leave the museum. They need to be set free to pursue what they were intended to do. Look on it as a favor you are doing for them.

Someone let me go years ago and to this day I am thankful he made the decision. It forced me to move from being the curator of a museum to the manager of a living, growing self and business. It will for you too. William of Occam said, “It is vain to do with more what can be done with less.” Where do you need to bury the dinosaur and move on?

Jim Mathis is an international professional speaker and best-selling author of the book: Reinvention Made Easy: Change Your Strategy, Change Your Results. You may subscribe to his monthly e-zine by sending a SUBSCRIBE message.  You will receive articles like this each month.

Authority As Incentive

How do you treat someone who has appropriately excelled at the tasks before them and taken the authority to move ahead under your command?  How do you allow your highest achievers to not have to ask permission from you to make you look good?  How do you reward with just money?

You don’t.

You reward with more authority.  Let them go and do it more without having to beg for another opportunity.

Start using Authority as an Incentive and set your people (and yourself) free to move to a higher level.

Jim Mathis is an international speaking professional, executive coach and Best Selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may subscribe to his free monthly newsletter by sending a message to:  subscribe@jimmathis.com.

Avoiding Extinction

Imagine a herd of dinosaurs (about 50 million years ago) who look up in the sky for the first time and see a meteor heading toward the Earth.  Most will say, “We need to find out how to end this crisis and make the meteor go away.”  Impossible.  It won’t go away.

The bright ones will say, we better adjust to life “Post-meteor.” Possible (cockroaches, birds and fish seemed to do it).  I would rather be a lowly cockroach and survive the meteor, than a dinosaur and try to fight a losing battle.

Is where your service and product sits right now enough already?  Or can you continually tweak, improve and re-asses its value to consumers?  The meteor is either coming, or it’s already here.

The economy won’t ever be what it was pre-meteor (Recession). It will be (and already is) different.

How are you adjusting?  The meteor has gotten thousands of miles closer while you have been reading this.

Jim Mathis is an international speaking professional, executive coach and Best Selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may subscribe to his free monthly newsletter by sending a message to:  subscribe@jimmathis.com.


Newsletter Sign Up

Share this blog.

Bookmark and Share

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,042 other followers

Calendar

April 2012
S M T W T F S
« Mar   May »
1234567
891011121314
15161718192021
22232425262728
2930  

Pages

Twitter Feeds

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 2,042 other followers


%d bloggers like this: