Avoiding Extinction

Imagine a herd of dinosaurs (about 50 million years ago) who look up in the sky for the first time and see a meteor heading toward the Earth.  Most will say, “We need to find out how to end this crisis and make the meteor go away.”  Impossible.  It won’t go away.

The bright ones will say, we better adjust to life “Post-meteor.” Possible (cockroaches, birds and fish seemed to do it).  I would rather be a lowly cockroach and survive the meteor, than a dinosaur and try to fight a losing battle.

Is where your service and product sits right now enough already?  Or can you continually tweak, improve and re-asses its value to consumers?  The meteor is either coming, or it’s already here.

The economy won’t ever be what it was pre-meteor (Recession). It will be (and already is) different.

How are you adjusting?  The meteor has gotten thousands of miles closer while you have been reading this.

Jim Mathis is an international speaking professional, executive coach and Best Selling author of Reinvention Made Easy: Change Your Strategy, Change Your Results.  You may subscribe to his free monthly newsletter by sending a message to:  subscribe@jimmathis.com.

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